MARKETING × AI × BUSINESS
Building Businesses at the Intersection of Marketing, AI & Business.
I’m Abhijith S Mohan — an entrepreneur and business builder exploring how marketing, AI, technology and systems can turn opportunities into real businesses.
Capabilities
What I Do
Marketing & Growth
Digital marketing, content, brand building, growth strategy and digital presence.
AI & Business Integration
AI-assisted workflows, automation, business processes and practical AI applications.
Technology & Digital Building
Websites, digital systems, infrastructure and exploration of software and digital products.
Business Strategy
Business models, opportunity identification, systems thinking and building new ventures.
Portfolio
Selected Work
Case Study
TOHVA — Natural Stone Jewellery
A case study of Abhijith S Mohan's work as Project Coordinator on TOHVA, combining AI-assisted product photography, creative coordination and commercial product presentation.
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Freelance / Client Work
Pooja Vysh Makeovers — Bridal Beauty Brand Strategy
A case study of Abhijith S Mohan's freelance work with Pooja Vysh Makeovers, covering social media strategy, content systems, AI-assisted creative production and bridal client experience.
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Industrial / Academic Analysis
McDonald's India — Digital Marketing Analysis
An industrial digital marketing analysis of McDonald's India completed by Abhijith S Mohan during his Digital Marketing Internship at Plasmid, exploring localization, social media, content, influencers, digital promotions and optimization.
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R&D & Initiatives
Current Focus & Exploration
Employee
Define Perspective
Digital marketing, data analytics, leading social media marketing for the main Define Perspective account, and AI production social media work.
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Team Member
DP AI Labs
Leading the IT team, coordinating intern workflows, project-managing website builds, and exploring software/SaaS products.
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Co-founder
Live by ONC / Oru New Culture
Community initiative focused on cultural events, artist exposure, community experiences, and collaborations.
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Essays & Thinking
Knowledge
Marketing
From Content to Customers: Managing Digital Marketing for Planet Jewel
Working closely with an operating retail business reveals that marketing doesn't exist separately from the business—it functions as a continuous system connecting the product to the customer.
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Business
How I Built an AI-Assisted Product Visual Workflow for TOHVA
Using AI effectively for commercial production is less about generating an impressive image and more about building a reliable, coordinated workflow.
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Business
What Working in Digital Marketing Taught Me About Building Businesses
Working in marketing taught me that marketing is rarely just a marketing problem. Behind content, campaigns and social media are questions about customers, positioning, value, systems and the business itself.
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Approach
Builder Philosophy
See Opportunities → Build Systems → Execute Growth → Scale Businesses.
Real business building comes from connecting growth marketing, AI-driven automation, and technology architecture into practical, repeatable operational systems.
Opportunity Gateway
Work With Me
Exploring new opportunities, strategic advisory, technical building, and high-impact business collaborations across:
- → Marketing & Growth
- → AI & Business Integration
- → Digital / Technology Building
- → Strategy
- → Partnerships & Collaborations